Are you done submitting your site to the
8 major search engines? Are you ready for the real methods of advertising
that could blow the digits clean off your hit counters.
The Marketing "Guru's" have focused on 3-4 methods of advertising
your web site that virtually everyone has adopted, ignoring the dozens,
if not hundreds, of unique and effective internet advertising strategies
that work wonders.
Everyone is always saying use these 3-4 promotional tools and your
work is done:
If it was really that easy, wouldn't we all be millionaires right
now?
Here are 10 unique methods of online advertising that the internet
marketing experts will not tell you about:
1. If you don't publish an ezine start publishing now. Putting a classified
ad in an ezine is fine, however, the trust that you gain from your
own opt-in subscriber list is much more powerful and valuable than
trying to reach an audience that does not know you from a hole in
the wall.
2. Get your ezine listed in the 40 or so directories on the web that
list newsletters. Many people search these directories regularly looking
for newsletters that cater to their particular interests.
3. Begin growing a huge subscriber base by participating in the ultimate
joint venture: ezine ad swaps. There is a never ending amount of resources
on the net that list publishers willing to swap ads. It would only
benefit you to take full advantage of this opportunity.
4. Write and submit original articles to other publishers and make
sure that you include a resource box so that people can find your
web site and subscribe to your newsletter.
5. Participate in discussion forums regularly. This is huge but often
overlooked. Many people visit discussion boards on a daily, if not
hourly, basis. Appropriate, helpful and intelligent posts on a regular
basis will bring about credibility and name recognition.
6. Come up with an incredibly powerful sig file and use it in every
email message that you send out and every discussion board posting
you make. This is the equivalent of a business card and like the offline
world, if you leave enough of them they will drum up business for
you.
7. Come up with some targeted classified ads and use them in ezines
(try to swap ads with other ezines if you publish your own). Also,
offer advertising in your own newsletter as this will provide you
with an additional revenue stream.
IMPORTANT POINT
Tracking your ads is key. Use tracking software such as the Pitbull
Campaign Manager (one of the tools available from The
Ultimate Marketers Resource ) to assign a unique tracking
code to all of your ads so that you can determine which combination
of ezines and ads is working for you and which is not.
Using ad codes will help you track the effectiveness of your advertising.
This will in turn save you time and money and help you to achieve
your goals faster.
8. There are many different ebooks and several kinds of free software
being given away by the internet marketing community. Many people
wonder how they can afford to give away valuable information or products
like this.
Well, they are earning advertising revenue. Many of these ebooks and
software applications can have links or banners placed in them (for
a fee of course). You can pay to have your banner sponsor an ebook
or a software application.
9. Online classified ads are not dead. You just have to know the right
places to advertise. Aol and the other online services have brought
me a profit every time I advertised with them.
They used to only be available to members of the particular online
service, however, they are now available to the general public. I
suggest you get there before your competition does!
10. Purchase banner ad space on highly targeted, high traffic web
sites. Banner exchanges have become passe but purchasing banner ad
space on targeted sites can be quite lucrative. There are many services
that can purchase banner ads for you for very reasonable prices.
BONUS:
11. Start an associate/affiliate program and submit it to the associate
program directories on the net (at my last count there were 50 of
them and growing). As with ezine directories, this is an extremely
effective and free form of advertising, as many people will search
these sites looking for new programs that they can join. This will
drive people
who are eager to sell for you straight to your site.
_________________
Article by Marc Goldman - Since 1999, The Ultimate Marketers Resource
has been the only system enabling you to manage EVERY aspect of your
business from Autoresponder services, Mailing List management, Lead
Generation, and Ad Tracking, to Viral Marketing and much, much more
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a low monthly fee. Click here to learn more before your competitors
do: The
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